More news from the UBS report
So yesterday, we got the tip from the guy from UBS, Ben Reitzes, and that was pretty much all about the iPhone, now we have more news. Basically it’s all about finances, but there are some interesting things, first off, the Halo Effect.
No, it has absolutely nothing to do with the video game made by Bungie and released by Microsoft, it’s a psychology term, and according to Mr. Reitzes, is the driving force behind Apples upward sales/popularity swing. Basically what the Halo Effect is, is the idea that a single trait standing out as very positive, will make all the other traits of that person or item seem more positive than they might without the leading positive trait.
